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Russian Literature, Dostoevsky, and Dancing Through the AI Revolution: Lessons from Utah’s 2025 AI Summit

For months, I’ve been deep in the trenches with AI, using it to amplify my work on responsible AI initiatives, manage complex projects, and automate the routine tasks that used to eat up my days. But this week at the Utah AI Summit, I did something different. I zoomed out.

Watching public sector leaders, industry executives, nonprofit directors, and academics fill the Salt Palace Convention Center for honest conversations about AI’s impact on society, work, and equity reminded me why I do this work. This wasn’t performative. This was the hard stuff: jobs, education, data ownership, and how we make sure no one gets left behind.

The moment that stopped the room, though, came from an unexpected voice.

When the Russian Literature Major Stole the Show

President Astrid Tuminez of Utah Valley University opened her remarks to the education panel with a disarming introduction. She majored in Russian literature, she said, and was super prepared for the world of AI.

Here was a university president running a campus with 48,000 students, leading with the humanities, not the technical specs.

I was sitting at a round table near the center of the room with members of the nonprofit community including Craft Lake City and Slug Magazine. When one of the more petite and unassuming panelists of the day captured the room, we all leaned in to hear what this sage had to say. I thought: I want to have lunch with this woman someday and get into a deep discussion with her. This is what I’ll remember when I reflect back in months or years.

When pressed later about the NVIDIA partnership (which she declined to discuss, noting there was already a press release), Tuminez pivoted hard. She referenced a recent tragedy on the UVU campus and asked a question that cut through the technical optimism filling the convention center: Would AI have been the best solution to prepare students to complete their studies and go into the workforce after something like that?

Her answer: Russian literature.

Dostoevsky taught her that “my hallelujah is born from a furnace of doubt.” Solzhenitsyn reminded her that “the line of good and evil cuts through the heart of every man.” These weren’t just literary references. They were her framework for understanding what humans need in crisis: connection, resilience, problem-solving capacity, the ability to have difficult conversations, to iterate when you feel you’re in hell and figure out how to get out.

That’s not the machine, she said. That’s the human.

She mentioned reading an MIT Technology Review article on the way to the summit about churches using AI for pastoral care, profiling congregants with biometrics to better minister to their souls. The irony wasn’t lost on her. We’re using the most sophisticated technology to try to address the most human needs.

Her closing advice? After Vic Eager warned about leaning in too far, Tuminez addressed Scott Pulsipher directly: “Dance while you’re at it.”

I scribbled “DANCE!” in my notes with three exclamation points. Once again this small but fierce leader said the most important and memorable thing amongst a conversation that kept threatening to get too serious, too technical, too focused on optimization. Tuminez just kept pulling it back to what matters.

The Education Conversation: Beyond Technical Training

The education panel brought together university presidents, community college leaders, workforce development specialists, and Tech Moms founder Trina Limper. The conversation kept returning to a central tension: how do you prepare people for jobs that don’t exist yet while also protecting them from technology’s potential harms?

Western Governors University President Scott Pulsipher built on Tuminez’s remarks by quoting C.S. Lewis: the most sacred thing presented to your senses is your neighbor. That human-centered principle, he argued, must drive how institutions think about AI integration.

WGU is shifting from being digitally native to becoming AI-native. If the internet democratized access to education, AI will democratize learning itself. Learning models can become radically personalized, adapting to how each student traverses subject matter and develops competencies.

But Pulsipher offered a warning that resonated beyond education: if you’re only applying AI to tasks and activities you currently do, you lose. You have to think about what AI enables that you couldn’t do before. Applying AI solely for efficiency means you need fewer people doing the same tasks. That’s not a winning strategy for students or society.

Tuminez had established UVU as what she called a “practice laboratory for AI” through their Applied AI Institute, which recently received a $5.2 million grant. The approach includes deploying 24/7 teaching assistants in the top 30 most-enrolled courses, training faculty (because if they’re scared, they won’t use it), and incentivizing students from any major, philosophy and Russian literature included, to get certified.

Her insight about her Microsoft years rang through the conversation: the important questions weren’t about engineering, though those mattered. They were about understanding the psychology of humans, the sociology of human behavior. Technology succeeds or fails based on whether it serves human needs.

Salt Lake Community College President Greg Peterson emphasized teaching competencies rather than specific tools. Aviation maintenance students learning to use technology to predict wear and tear on airplane equipment, physical therapy assistant students using AI tools for clinical documentation, lab technicians leveraging AI to troubleshoot chemical equations, the pattern is consistent: teach the capacity to problem-solve with changing tools, not mastery of today’s specific technology.

Trina Limper from Tech Moms addressed the workforce crisis head-on. Entry-level positions have dropped 22-28%. Where do you train people? Where do you place graduates? Tech Moms runs over 50 cohorts across Utah, serving thousands of women transitioning into tech careers. The answer, she argued, isn’t in the technology itself. It’s in teaching people how to learn.

Her framework echoed the education panel’s consensus: AI plus EI (emotional intelligence). Dealing with ambiguity. Building organizations that can move quickly. Focusing on the human-centered side. “Don’t lean in alone,” she urged. “Bring somebody along with you. Everyone in this room can be an influencer. Tap someone on the shoulder and say it’s easier than ever to learn.”

The transformation doesn’t just affect thousands of women returning to work. It affects their families, their kids. “You want to solve K-12 STEM?” Limper asked. “Get the moms in tech.”

Vic Eager from Talent Ready Utah added a crucial caution: lean in, but don’t fall over. Industry keeps collapsing jobs without building succession. When attrition happens, there’s no bench. “Don’t stop building your bench,” he warned.

The Contradiction We’re Not Talking About

Here’s the uncomfortable irony: while the Utah AI Summit panelists emphasized that humanities, philosophy, and social sciences are essential to responsible AI development, Utah’s Legislature is actively defunding those exact programs.

This summer, the University of Utah cut 81 academic programs; including theater, dance, foreign languages, and multiple humanities degrees; under a legislative mandate to eliminate “inefficient” majors with few graduates and lower-paying career paths. The directive came with $60.5 million in higher education cuts, targeting programs that don’t directly lead to high-wage jobs the state needs.

Most cuts hit the College of Humanities (22 programs) and College of Fine Arts (8 programs). Master’s degrees in ballet and modern dance, gone. German teaching degrees, gone. Ph.D. in theater, gone. The message: if it doesn’t immediately drive economic growth, it’s expendable.

But at the AI summit, President Tuminez; who leads a campus where these cuts are happening; stood in front of industry leaders and policymakers and said Russian literature prepared her better for AI leadership than engineering would have. She quoted Dostoevsky and Solzhenitsyn to explain human resilience, connection, and navigating crisis. Scott Pulsipher emphasized C.S. Lewis on human-centered values. The entire education panel kept returning to the same theme: domain expertise in how humans think, behave, struggle, and connect matters more than technical AI skills.

Matthew Prince sent Aristotle’s Politics to Anthropic’s founders before joining their board. Chris Malachowsky talked about understanding human psychology and sociology. Every speaker emphasized that AI amplifies whatever we bring to it; and what we need to bring is deep understanding of human behavior, ethics, philosophy, and culture.

Yet Utah’s policy literally defunds those exact disciplines while simultaneously hosting summits about why they’re essential. The Legislature wants high-wage STEM degrees. The AI leaders are saying we desperately need philosophers, humanists, and social scientists to make sure AI doesn’t just make us more efficient at being less human.

I’m sitting here thinking about my own kids coming home from university this week. What do I want for them? Technical skills, sure. But more than that; I want them to be able to think critically about power, meaning, ethics, what it means to be human. The same shit Dostoevsky was wrestling with. And Utah’s literally defunding the programs that teach that.

The disconnect isn’t just awkward. It’s dangerous. If we train people to build and deploy AI without the humanistic frameworks to understand its impact on society, dignity, power, and meaning, we’re not building a “pro-human” AI future. We’re building a technocracy that treats efficiency as virtue and everything else as overhead.

The Policy Framework: Enabling, Not Obstructing

While education dominated the emotional center of the summit, Utah’s policy approach provided the structural foundation. The state became the first to establish an Office of AI Policy, but what makes it interesting is how they’re doing it.

Instead of prescriptive regulations, the AI Policy Lab has authority to enter into mitigation agreements with businesses. Companies can approach the lab when they’re worried about operating in gray area or potentially breaking regulations. The lab can exempt them from particular regulations, limit their liability, or suggest pilot programs with restricted scope. Then the lab learns from those agreements and makes policy recommendations to regulators and the legislature.

The mental health chatbot bill emerged directly from this process. Rather than regulating AI development at the model level (which other states like Colorado and California are attempting), Utah focuses on consumer-facing applications within traditional state jurisdiction.

The philosophy: regulate use cases and applications, not underlying model development. Let innovation move while protecting citizens. Learn in public. Iterate based on what actually happens, not what might happen.

Honestly, this is the kind of pragmatic approach I wish I saw more of; not perfect, not trying to predict every scenario, just “let’s try this and learn.” It’s basically the startup mentality applied to policy. Which feels wild coming from government, but also kind of refreshing?

Data Sovereignty and Context Engineering

One panelist made the case that context engineering matters exponentially more than prompt engineering. If you ask an AI about your recent blood test results, it will hallucinate because it lacks context. All the data that makes up our lives sits dispersed across corporate servers. Those companies own that data, not individuals.

The vision: humans should own their own LLM, their own locally hosted open-source model on their own device, with all their own context. Not surveillance capitalism. Not surveillance governments. Individual agency and control.

Utah’s Digital Choice Act represents early movement toward this model. The approach recognizes that competitive advantage in the AI era won’t come from whether you use AI, but from how well you apply it, and who controls the context that makes AI truly useful.

Trust as Essential Infrastructure

Matthew Prince, Cloudflare CEO and Park City native, brought Aristotle’s Politics to the conversation. At scale, technology companies act almost governmental in their influence. Aristotle identified three requirements for governmental trust: transparency, consistency, and accountability.

You must know what the rules are. The same rules must apply the same way to people in the same circumstances. The people who write the rules must be subject to the rules themselves.

Prince argued many technology companies learned wrong lessons, defaulting to radical secrecy from the Fairchild Semiconductor playbook. At Cloudflare, when they make mistakes, they explain exactly how. They’re in the trust business.

He also issued a stark warning about AI doomerism. Much of the catastrophic messaging, he argued, comes from AI companies themselves. When Anthropic appears on 60 Minutes saying people should be scared, they’re pitching to be regulated in ways that create ring fences around their position. If regulation requires massive datasets that only a few companies possess, the future becomes five AI companies, not 500,000.

The trust deficit is real. The Edelman Trust Index shows declining trust in both government and corporations. In an AI-saturated future, trust becomes the essential infrastructure. Transparency isn’t optional anymore.

Prince was surprisingly nuanced and articulate on this stuff; he sounded a bit more like the owner/editor of a mountain town newspaper (which he is incidentally). You could tell he’s thought about it deeply, not just doing the CEO talking points thing. But I kept thinking: is anyone from the Legislature actually hearing this? Are they making the connection between “we need trust and transparency” and “we just gutted the humanities programs that teach people how to think about trust and power”? The cognitive dissonance is exhausting.

What made the summit work was the density of authentic collaboration; Governor Cox, state legislators, university presidents, industry leaders, nonprofit directors all in the same space, working through hard problems in public. Disagreements happened, but they were productive disagreements rooted in shared goals. Senator McKinnell noted that when Utah worked on social media laws, the team included the Governor’s Office, Division of Consumer Protection, Department of Commerce, and House and Senate leadership; top to bottom collaboration without territorial behavior.

Moving at the Speed of Trust, Dancing While We Do It

Chris Malachowsky, NVIDIA co-founder, closed his keynote with a principle that captured the summit’s theme: the work ahead is about creating a deliberate future, not a future that just happens to you. The investments, the energy, the thought he saw throughout the day pointed toward intentionality.

That deliberate future requires something that can’t be automated: trust. Trust between sectors. Trust between policymakers and entrepreneurs. Trust that regulation will be thoughtful rather than reactive. Trust that innovation won’t sacrifice human dignity and agency.

AI will reshape work, education, healthcare, and civic life. The possibilities are genuine. So are the perils. The question isn’t whether we’ll have AI-saturated systems. The question is whether we’ll design those systems with intention, with input from philosophers and social scientists alongside engineers and investors, with mechanisms that protect individual rights while enabling innovation.

Tuminez’s moment crystallized this. A Russian literature major who worked at Microsoft for six years, now running a university becoming an AI practice laboratory, quoting Dostoevsky and Solzhenitsyn while advocating for technical training across all majors, reminding a room full of technologists and policymakers to dance while they’re building the future.

That’s the work. Building systems that amplify human capacity while protecting human dignity. Moving deliberately while maintaining joy. Leaning into the technology without falling over. Bringing people along rather than leaving them behind.

Utah’s betting on collaboration, adaptive policy, and centering human flourishing rather than technological capability. Whether that bet pays off will depend on sustained commitment to moving at the speed of trust, dancing all the while.

The question for other communities: What conversation are you having? And who’s in the room when you’re having it?

A Personal Note: Where the Real Magic Happens

This has been an amazing week of deep thought, conversation, and work productivity amplified by AI research tools. But I once again need to zoom out and remind myself that the real magic moments were those centered around human connection. None of the learnings and productivity outcomes would have happened, or meant anything profound, without the context of the people I met and entered into dialogue with.

If I had to choose between the AI tool assistants or the human-centered connections I had this week, the human connection wins out by a mile.

At lunch I got talking with someone in the sponsor lounge about my startup project. Turns out he’s a good friend of a former colleague and volunteers with blind skiers at the National Ability Center; same place I teach adaptive skiing. That connection will outlive this conference. Another reminder that human intelligence and serendipity still matter.

But all of this growth is really minuscule if I don’t carve out time this weekend to embrace the awe of nature and the physical feeling that can only come from getting your heart beating while recreating. Most importantly, I must make sure to step back from this hyper growth and learning phase around AI to be truly present with my family when my children arrive home from university on Friday.

This self-awareness is really the proof that I am human. The AI, that mathematical and statistical probabilistic machine, can only know this if I tell it or train it to keep these values at the top of the pyramid for me. Let’s hope the humans always stay in the loop and also recognize that AI is simply a tool. We must use that tool responsibly and with an ethical framework.


Seth is a member of the One U Responsible AI Community Committee, a part-time Adaptive Ski Instructor at the National Ability Center, and is working on an early-stage tech startup project.

Disclosure: This article was created in collaboration with Claude.ai as a writing and research partner. All perspectives, experiences, and opinions are my own.

Today I am Grateful For my connection to my kids

Today I am beyond grateful for the connections I have with my kids.  Sharing experiences and places with them is one of my greatest joys.  I couldn’t resist taking one more desert trip this spring.  My daughter has missed our last last two family trips to the desert and wanted to make sure we went this spring after she returned from College.  Nate spontaneously decided to join us an hour before we hit the road.  Unfortunately my wife had to stay home to work this trip. Although this journal entry is from last week the theme rings true.

“3/24/2025 – This week on the White Rim has been AMAZING with an incredible group of humans (aka “Dirt Bag” Athletes/Adventurers :)) We often expend an incredible amount of energy worrying about things that in the grand scheme of things Don’t fucking matter. When we do this we miss focusing on things that truly do matter. We miss out on LIVING. We miss out on the amazing sunsets and sunrises the world has on offer. We miss CONNECTIONS with amazing humans. What I learned this week most of all is that Connections are everything!”

High Fives Foundation Birthday Fundraiser – The White Rim 2025

For my birthday this year, I’m asking for your financial support for the High Fives Foundation.

GoFundMe page: https://gofund.me/e8cb0175

The High Fives Foundation is An Adaptive Sports Foundation with Heart. This nonprofit organization is on a mission to provide hope and resources for athletes with diverse abilities and backgrounds. They support individuals on their journey back to the outdoor physical activities they love – from snowboarding and skiing to surfing, mountain biking, and beyond.

This past week I was so stoked to join a group of High Fives Foundation Athletes on a 4-day camping and mountain biking trip on the White Rim Trail in Canyonlands National Park. I was lucky enough to be invited as a last-minute add-on thanks to my former coworker and friend Jared Potter. One thing that made this trip special was that it was a private trip led by an incredible High Fives Foundation athlete Jim Harris. Although he did a huge amount of planning and organizing, he made sure most of the decisions on the trip were made by the entire group. This made the trip low on rules and policies and high on collaborative decisions and teamwork.

The High Fives Foundation subsidized this trip for these athletes/adventurers and also has helped in the past with grants to help them defray the enormous costs associated with adaptive mountain bikes – which are awesome but not an inexpensive piece of equipment. I learned a lot from my time off the grid with these new friends on this trip, but some key takeaways:

  • Time off the grid sharing an outdoor adventure can be a healing if not transformative experience for all involved* (see my journal excerpt below for more on this topic)
  • Human connection is a key part of any experience and can be a catalyst for personal growth and happiness
  • People with SCI (Spinal Cord Injuries), just like the rest of us, each have amazing and unique stories (see a few profile highlights of the people I traveled with this past week). Learn their stories and don’t make the easy mistake of letting their disabilities define them – because they do not.
  • More likely than not, people with SCI do not need or want your help. Like you and I, they are trying to live an independent life, and you jumping in to help before they ask does not help them learn what they can do in even extreme and new environments. I witnessed these humans doing more for themselves than many of the able-bodied people I have traveled with in these outdoor settings. Make sure they know you’re happy to help if asked and then stand by for any requested assistance.
  • There are some extreme costs associated with adaptive equipment and adventures, not to mention rehab and home adaptations. So financial support of organizations like High Fives Foundation can mean the difference between an athlete returning to their outdoor adventure lifestyle or not. This is the reason I am asking for your financial support here.

How You Can Help

I would have a modest goal to raise at least $400 for this Birthday fundraiser and I will match donations up to the first $200 dollars. However, I would be happy to blow the doors off that goal with your generous support!

Ways to Donate:

In all cases, I will make sure the funds get sent directly to High Fives Foundation to use for their grants. Learn more about High Fives Foundation and what your donations will support at: https://highfivesfoundation.org/

Meet Some of the Amazing High Fives Foundation Athletes:

Jim Harris

Jim was our White Rim Trip Organizer/Leader. He is the kind of leader that leaves his ego at the door despite his ample experience and knowledge leading groups in outdoor adventures. From his High Fives Foundation Athlete Profile: Art and everything outdoors has been Jim’s lifelong passions as evidenced in his work as a photographer, videographer, illustrator, writer, and adventurer. I would trust Jim to lead me on any adventure in the outdoors.

“Your disability is your opportunity”~ Kurt Hahn

Matty Tychsen

Matty is first and foremost a badass athlete with an incredible smile. He is a construction Project Manager and soon to be taking over as a construction business owner. On the trip Matty was in full send mode both on his Bowhead Reach bike, in his truck and helping out with cooking, dishes and organizing camp. He and his wife are expecting his first child this summer.

“Still Gonna Send It” ~Matty

Danimal Soller

Danimal is something of a Renaissance man-imal. He has mad cooking skills (his homemade jalapeno powder is pure gold), mad bike mechanic, and riding skills and charges up and down the trails like his name sake might imply but with the precision of the most experienced rider. On the trip, he led the charge up the Shafer Switchbacks climb with no interest in stopping or slowing down until he reached the top.

“Break bikes and not yourself.” ~Danimal

Erica Smith

Erica is a truly badass endurance athlete. She competed in the SBT Gravel race in Steamboat this past summer. On the White Rim she impressed the entire group with her grit and friendly attitude. Her riding skills seemed to improve by day if not hour. Don’t let her quiet and unassuming first impression fool you, she is the person you want on your next adventure or race team, she is highly capable of riding her bike long distances and was a crucial member of the team helping with camp tasks.

“Life begins at the end of your comfort zone.” ~Erica

Josh Hancock

Josh is an Environmental Engineer working on a massive environmental cleanup project in Oregon. He is a serious outdoor athlete and adventurer who loves to ride his bike and run rivers across the west. He is a highly capable adaptive rider and has a lot of experience river running and camping. I spotted Josh having quiet and supportive one on one conversations with each of the members of the team throughout the week.

“Happy is happy” ~Josh

Jared Potter

Jared is a software engineer with a passion for conversations and connecting with people. His curiosity and ability to candidly and deeply discuss any topic are his calling card. As a life-long Utahn, Jared has always enjoyed the outdoors. In his early twenties, he began exploring activities like hiking, camping, skiing, and more.

“There’s No Yardstick for Life.” ~Jared

Jocelyn Judd

Jocelyn is a PA working in emergency medicine in a rural setting. She is a strong cyclist who was a critical member of the team on the trail and in camp. She was the person on the team you could count on most to make sure the luggage was carefully packed and unpacked each day in her truck. More importantly she ensured everyone had a cup of coffee as soon as they rolled out of bed on the first day in camp!

“DO NOT GO WHERE THE PATH MAY LEAD, GO INSTEAD WHERE THERE IS NO PATH AND LEAVE A TRAIL.” ~Jocelyn

Pierre Bergman

Pierre and his partner joined us for the first day and night. Pierre is an outdoor Adventure Athlete from Jackson WY. He loves mountain biking and sliding on snow as well as traveling in his Partner’s sick Mitsubishi Delica van. He also is a Park Groomer at Jackson Hole Ski resort. We all wish Pierre a speedy recovery from his upcoming surgery to have some hardware removed from his back.

“Life’s hard, but worth living.” ~Pierre

The Crew:

Our team was complemented by an incredible group of volunteer able bodied support crew who brought so much Stoke to the week. Safe to say the crew had as much type 2 fun and transformational growth as the High Fives Foundation Athletes.

Rob Jarvis

Rob is from Santa Cruz California and is very involved in High Fives Foundation surf camps. He was rushing home to put on a surf camp in Santa Cruz on May 1. His grit in providing physical and emotional support to all of us was unmatched.

Carey Ballard

Carey lives outside of Telluride CO. She works for a San Francisco based Medical association when she is not out on a massive outdoor adventure somewhere in the world. She is a true badass on and off the bike. She was the only one who rode the entire 100 miles with an analog(non e-assist bike) She quietly did more work than the rest of the crew while taking zero credit for the efforts. She has a long history of helping with Adaptive programs and camps and was an integral part of the crew.

Johnny Lyons

Johnny lives in Truckee CA. He is an independent Sales Rep K2, Yakima and other brands. He is an avid skier with an office at the Palisades ski resort base which allows him to take laps between working. On the trip he was the Jenga truck packing master. If anyone needed to know where something was in the trucks they asked Johnny. No Wheelchairs or gear suffered any harm in the course of this adventure thanks to his mad skills with the hundreds of feet of NRS straps. He also is no stranger to High Fives Foundation camps. His humility and humor were an essential ingredient to the trip.

Me (Seth)

I live in Salt Lake City Utah. I was beyond thrilled to receive a last minute invite to join this trip from my friend Jared who knew how much I love biking. I tried to be helpful around the kitchen and dish washing station. I split my time between driving and pedaling making sure to find a better driver to handle the spicy/scary technical driving sections. I can’t think of a better group of humans or places I would rather have been for my birthday week.


I think we all took away our own learnings from the week. Here is a journal excerpt I penned at sunrise on day 4 the day after my birthday with some of my trip induced thoughts:

“3/24/2025 – This week on the White Rim has been AMAZING with an incredible group of humans (aka “Dirt Bag” Athletes/Adventurers :)) We often expend an incredible amount of energy worrying about things that in the grand scheme of things Don’t fucking matter. When we do this we miss focusing on things that truly do matter. We miss out on LIVING. We miss out on the amazing sunsets and sunrises the world has on offer. We miss CONNECTIONS with amazing humans. What I learned this week most of all is that Connections are everything!”

Thank you for helping these amazing athletes continue their outdoor adventures!


Donate these ways:

In all cases, I will make sure the funds get sent directly to High Fives Foundation to use for their grants. Learn more about High Fives Foundation and what your donations will support at: https://highfivesfoundation.org/

The Evolution of Travel Technology

From GDS (Global Distribution System) to an AI-Powered Personal Travel Assistant

Introduction

The travel industry has undergone several revolutionary transformations since the 1960s. From the first CRS (Computerized Reservation System) to today’s mobile booking platforms, each evolution has fundamentally changed how we plan, book, and experience travel. Drawing on my personal journey through this industry—from a young person witnessing travel being booked at a brick-and-mortar agency to my roles at Continental Airlines, OpenSkies, and Navitaire—I want to share this fascinating journey and offer my vision for what comes next: a personalized AI-powered travel assistant powered by an ecosystem centered around what I call “My Travel Data Cube.”

I’ve been fortunate to have a front-row seat to this industry’s transformation. From flipping through thick OAG (Official Airline Guide) printed books in order to write requirements to helping build systems that process millions of bookings daily, the changes have been nothing short of remarkable. But I believe we’re still just scratching the surface of what’s possible.

Key Takeaways

  • Travel technology has evolved from mainframe GDS (Global Distribution System) systems to sophisticated mobile platforms, with each transition creating new possibilities for travelers and providers
  • Low-cost carriers have consistently led innovation, pushing boundaries that traditional airlines eventually adopted
  • Despite technological advances, many travelers still encounter fragmented experiences across their journey
  • The next frontier is a personal AI travel assistant powered by a secure data framework that puts control in the traveler’s hands

1960’s- 1970’s: The Birth of Computerized Reservations

The story begins in the 1960s when American Airlines partnered with IBM to develop Sabre (Semi-Automated Business Research Environment). This first-generation system was revolutionary but primitive by today’s standards—massive mainframes with limited capabilities that nevertheless transformed how airlines managed inventory.

  • 1960: American Airlines partners with IBM to develop Sabre
  • 1964: Sabre becomes operational as the first computerized reservation system
  • 1976: Sabre expands beyond American Airlines to travel agents, becoming the first true Global Distribution System (GDS)

I find it amazing to think that these early systems—with less computing power than today’s smartphones—handled the backbone of global air travel for decades.

1980s: The Travel Agency Era

In the mid-1980s, I had my first personal encounter with the travel industry when my parents took my sister to Hunt Travel, a local brick-and-mortar travel agency in Poughkeepsie, New York, to book her high school trip to Israel. As a young teenager, I vividly remember browsing through the high-gloss travel brochures showcasing exciting destinations around the world, while my parents consulted with Irene Hunt, the agency owner.

The process was entirely manual yet personal—Irene collected all the details of my sister’s desired itinerary, eventually entered this information into her GDS terminal, and produced paper tickets that were carefully placed in a Hunt Travel ticket folder. This experience, common for that era, represented the standard way most consumers accessed travel services before the digital revolution.

  • 1977: Independent agencies like Hunt Travel open their doors, using these new reservation systems to serve local travelers
  • 1987: European airlines create Galileo as another major GDS
  • 1987: Amadeus is founded by Air France, Iberia, Lufthansa, and SAS as a European GDS alternative

1990s: The Rise of Low-Cost Models and Direct Distribution

In 1996, after completing my undergraduate degree at the University of Utah, I joined Continental Airlines as a reservation agent. Working seasonally as a restaurant cook at ski areas, I was attracted to the airline industry for the flight benefits that would allow me to travel during my off-seasons.

My training introduced me to Continental’s Qik Res system, a rudimentary semi-graphical interface that connected to Continental’s Shares B CRS. I learned the essential skills of airline reservation work: airport codes, availability searches, fare quotes, collecting payment, adding special requests and frequent flyer information, and finalizing passenger name records (PNRs). Later, I advanced to become a reservation agent trainer and team leader, eventually working as a Customer Support supervisor where I handled more complex cases like manually constructing fare calculations to honor historical fares during ticket reissuance or e-ticket revalidation.

This hands-on experience gave me invaluable insight into both the capabilities and limitations of airline reservation systems, as well as a deep understanding of travelers’ needs and frustrations—perspective that would later prove crucial when I joined OpenSkies to develop more advanced solutions.

  • 1992: Morris Air transforms from Morris Charter to a scheduled airline
  • 1993 Dave Evans wrote MARS (Morris Air Reservation System), the world’s first ticketless airline system.
  • 1994: Dave Evans then founded EARS (Evans Airline Information System Inc.) and created the OpenRes later renamed to OpenSkies in order to market this ticketless and multi-currency/multi-language reservation technology to other LCCs around the world.
  • 1995: David Neeleman (founder of JetBlue, Azul, and Breeze Airways) joined this airline technology venture. The company became OpenSkies, and eventually Navitaire, which developed the current New Skies reservation system now owned by Amadeus. New Skies reservation system has processed reservations for a billion passengers for the past 3 years and a staggering >10 Billion passengers since the New Skies platform was created.
  • 1995-1996: Early airline websites begin offering rudimentary booking capabilities
  • 1999: HP acquires Open Skies for $22 million

2000s: Corporate Travel Support Evolves and Direct Online Distribution Takes Off

In 2001, I experienced the corporate travel side of the industry when I joined STSN, a startup installing high-speed internet in major hotel chains like Marriott. My extensive travel across the country was arranged through American Express corporate travel agents—a stark contrast to my previous role booking travel for others.

This gave me firsthand experience as a business traveler during a transitional period: e-tickets had become the norm, itineraries were delivered via email, and my trips included flights, rental cars, and hotels. When flight changes occurred, a quick call to an AMEX travel agent would resolve issues efficiently. This corporate travel model represented a significant evolution from the brick-and-mortar agency experience I had witnessed in the 1980s.

After being laid off from STSN in 2002, I found a position at OpenSkies, the company developing CRS systems for emerging low-cost carriers (LCCs). Initially hired as a system trainer conducting classroom training for LCC airlines from around the globe, my role quickly expanded to include implementation consulting for new airline clients, configuring business rules and helping them upload schedules, fares, and other system configurations. OpenSkies had recently been acquired by Accenture, which was diversifying into business process outsourcing and early SaaS business lines.

It was an exciting time working with innovative startup airlines that were transforming the industry with new business models. The OpenSkies team, led by Dave Evans, evolved the ticketless model that removed much of the complexity inherited from paper tickets, making flight changes and payment collection as simple as modifying the PNR.

I’ll never forget working with one particularly innovative European LCC startup. A no-nonsense senior leader from this German carrier stormed into our training room one afternoon, clearly frustrated with a complex fee and taxes configuration and calculation process. His direct challenge led us to completely redesign that workflow, ultimately creating a solution that every airline client benefited from. Those kinds of real-world confrontations with industry assumptions shaped my approach to product design for years to come.

Working with these pioneering LCCs—unbound by legacy constraints—pushed us to develop streamlined enhancements to meet their evolving business needs. OpenSkies and these airlines were at the cutting edge of creating self-service online booking, check-in, and ancillary support, driving massive percentages of direct bookings.

  • 2000-2005: Traditional airlines see direct online bookings grow from 1-5% to 10-20%
  • 2000-2005: Low-cost carriers like Southwest and JetBlue achieve 40-50% direct online bookings
  • 2006-2010: The gap widens with traditional carriers reaching 25-35% direct bookings while low-cost carriers hit 70-80%

2010s: Digital Transformation and Personalization

As OpenSkies became Navitaire following the Accenture acquisition, I transitioned to business analyst and product manager roles. We enhanced the OpenSkies reservation system and embarked on developing a next-generation platform called New Skies. From 2005-2016, Navitaire’s airline customer base grew from about 8 airlines when I joined to over 60 airlines and several passenger rail companies.

During this period, we collaborated with innovative LCCs that continuously pushed industry boundaries, while legacy carriers scrambled to catch up. JetBlue worked with Navitaire to introduce differentiated seat fees—now ubiquitous across the industry. Ryanair and Virgin Blue (now Virgin Australia) pioneered ancillary revenue from baggage fees based on configurable business rules, with Spirit later expanding this to both checked and carry-on baggage.

Ryanair was particularly aggressive in driving online adoption, implementing a revolutionary approach around 2004-2006 by charging customers a fee to speak with call center agents. This controversial move was part of their strategy to minimize operational costs while incentivizing customers to use digital self-service channels. As their online capabilities expanded, Ryanair dramatically reduced their call center footprint by developing increasingly sophisticated self-service functions—first through their website and later via mobile channels—allowing customers to handle most transactions themselves. This approach enabled them to maintain extremely low base fares by treating voice support as a premium service rather than a cost built into their fare structure.

Frontier and Volaris developed the first discount fare clubs and ancillary bundles available through annual subscriptions. Asian carriers like AirAsia and Indigo introduced innovations necessary for mass air travel in developing markets, including cash payment options at convenience stores. Indian carriers like Indigo and GoAir recognized that distribution through local Indian travel agencies was essential to their success and challenged Navitaire to build out a robust booking API as an integration channel for these local OTAs such as MakeMyTrip.com and others. This allowed these OTAs to take advantage of the full airline retailing and ancillary service capabilities. This highly flexible and capable airline retailing option preceded—and perhaps influenced—the industry’s later adoption of NDC (New Distribution Capability) offer and order capabilities. The Indian carriers were already seeing significant revenue lift from these API integrations with their critical India-based OTA partners long before NDC became an industry standard.

Meanwhile, Brazilian carrier Gol’s needs drove Navitaire to build more robust GDS interfaces to work with the country’s strong travel agency networks. In Australia, Qantas’ launch of Jetstar required enhanced codeshare and interline capabilities.

In Northern Europe, traditional tour operators like Transavia (Amsterdam), Sterling (Denmark), TUI and Hapag Lloyd (Germany), and Thomas Cook (UK) adopted OpenSkies/New Skies to sell scheduled service alongside their tour-focused flights, requiring systems to accommodate both block sales to tour operators and direct consumer sales.

In a significant industry development, Amadeus acquired Navitaire from Accenture in January 2016 for approximately $830 million. This strategic acquisition allowed Amadeus (traditionally strong with full-service carriers through its Altéa PSS) to gain a substantial foothold in the low-cost carrier market where Navitaire was dominant. The transaction represented another phase in the consolidation of travel technology providers and signaled how the distinction between technology for traditional and low-cost carriers was blurring as business models converged.

This period saw the rise of dynamic pricing for both ancillaries and flights, using machine learning to optimize conversion and revenue. NDC (New Distribution Capability) and offer-order models began transforming airline retailing, leading to next-generation systems like Navitaire’s Stratos and New Skies for low-cost carriers, and Amadeus Nevio for full-service airlines—all leveraging AI and cloud technology to enhance customer experiences and unlock new revenue streams.

  • 2011-2015: Mobile apps become primary booking channels
  • 2015: Amadeus acquires Navitaire from Accenture for $830 million
  • 2011-2015: Traditional airlines reach 35-45% direct bookings
  • 2016-Present: Traditional carriers achieve 45-55% direct bookings while low-cost carriers dominate with 85-95%

The Vision: “My Travel Data Cube”

My journey through the travel technology landscape—from experiencing Hunt Travel’s brick-and-mortar service as a teenager, to working Continental’s reservation lines, to working with teams that were developing cutting-edge systems at OpenSkies/Navitaire—has given me a unique perspective on where we’ve been and where we need to go.

Despite all the technological advancements I’ve witnessed and played a small part in helping to create, today’s travel experience remains disjointed. We use separate systems for booking flights, hotels, and activities. Support during disruptions is reactive, not proactive. And our valuable travel data is scattered across dozens of services, leading to repetitive data entry and missed opportunities for personalization.

Introducing A Vision for a Personal Travel Data Cube

My Travel Data Cube represents a new paradigm—a personalized data abstraction layer that collects, organizes, and securely manages all travel-related data while putting control firmly in the traveler’s hands.

I started sketching this concept on the back of a napkin during a flight from Singapore to LAX in 2023. Earlier in the trip, upon arriving in Singapore, I had fumbled with my phone while watching other travel-weary passengers trying to book their ground transportation via the Uber app after midnight when there was limited capacity of nearby taxis and Uber drivers. I realized how fundamentally broken our current approach to technology remains. Why should each traveler individually struggle to solve the same problem using fragmented tools? Why couldn’t a truly intelligent system anticipate and resolve these issues proactively?

Key elements include:

  1. Comprehensive Data Integration
    • Calendar events suggesting potential trips
    • Email and messaging to detect travel intentions
    • Location history and past booking data
    • Personal preferences across all travel categories
  2. User-Controlled Data Governance
    • Granular permission settings (“share my food preferences but not my full calendar”)
    • Time-limited access (“only during this specific trip”)
    • Purpose limitations (“only for rebooking disrupted flights, not marketing”)
  3. AI-Powered Personalization
    • Proactive trip suggestions based on calendar events and communications
    • Personalized recommendations based on past preferences and price sensitivity
    • Seamless rebooking during disruptions based on personal priorities

The Travel Experience Transformed

With My Travel Data Cube, the travel experience becomes fundamentally different:

Pre-Trip: The system recognizes I have a potential business trip to Chicago based on calendar invites. It proactively suggests flight options aligned with my preferences (aisle seat, early morning departure) and price tolerance, while also recommending a hotel near my meeting location where I’ve stayed before and rated highly.

Going further, the assistant notices from past communications and location history that I have an aunt in Toronto whom I enjoy visiting. It finds an affordable Porter Airlines flight from Chicago to Billy Bishop Toronto City Airport (downtown Toronto), which would get me just a few miles from my aunt’s home. The system also calculates the optimal Uber route from the airport and, based on my dining and entertainment history, recommends a well-reviewed restaurant and a show that matches my taste in entertainment. These Toronto extension options are added to my trip wishlist for approval and payment, making it effortless to combine business and personal travel.

During Trip: When my return flight is canceled due to weather, the system automatically identifies alternatives based on my priorities, secures a seat, updates my ground transportation, and notifies both my family and my calendar.

Post-Trip: The system learns from each journey, refining its understanding of my preferences and incorporating feedback to improve future recommendations.

The Path Forward

While the technology to enable this vision largely exists today, several challenges must be addressed:

  1. Trust and Privacy: Creating a secure, transparent framework that gives users confidence in sharing sensitive data.
  2. Industry Collaboration: Building an ecosystem that works across all travel providers without being captured by any single company’s interests.
  3. Data Standardization: Establishing protocols that allow seamless data exchange while maintaining security.

I believe this transformation will likely be initiated by technology companies entering the travel space and disrupting established patterns. Eventually, major travel IT players like Amadeus will invest in or acquire these disruptors, integrating their innovations into broader industry infrastructure.

The key to success will be establishing that critical trust relationship that allows travelers to grant access to their personal data in exchange for dramatically improved travel experiences. The company that successfully builds this trusted intermediary layer will become the essential foundation for the next generation of travel technology.

Conclusion

The evolution of travel technology from the first GDS systems to today’s direct booking platforms represents one of the most successful digital transformations in any industry. My personal journey through this landscape—from observing travel agents with physical brochures to helping build sophisticated airline retailing systems—has shown me both how far we’ve come and the exciting possibilities ahead.

My Travel Data Cube vision represents the next frontier—moving beyond fragmented booking tools toward a comprehensive ecosystem that understands the traveler’s full context and needs. By putting data control in consumers’ hands while enabling unprecedented personalization, this approach promises to transform the travel experience once again.

Dare I say this personal AI travel assistant will be a more scalable and personal evolution of the service Irene Hunt offered my parents at Hunt Travel agency back in the 1980s. While technology has advanced dramatically since those days of paper brochures and tickets, the core need remains the same—personalized, thoughtful travel assistance that understands your needs and preferences.

The industry will surely face challenges implementing this vision. Questions about data ownership, privacy regulations, and competitive concerns will need resolution. There’s also the significant hurdle of convincing diverse travel providers to participate and implement compatible solutions – getting airlines, hotels, ground transportation companies, and activity providers to adopt a unified approach across their disparate systems would be no small feat for a vision with such an audacious scope. But the potential benefits—both for travelers and providers—are too significant to ignore.

The future of travel technology isn’t just about better booking interfaces or faster systems—it’s about creating a truly intelligent travel companion that understands you, anticipates your needs, and makes travel dramatically more seamless and enjoyable.

About the Author

Seth Horowitz has over 20 years of experience in travel technology, starting as a Continental Airlines reservation agent and progressing to senior product roles at OpenSkies/Navitaire. Throughout his career, he has helped develop reservation systems used by 60+ global airlines and has been involved in numerous innovations that transformed how airlines sell travel and interact with customers. Seth currently provides consulting services to airlines and travel technology companies.

Feel free to email Seth at skisushi@gmail.com if you would like to engage in further discussion on this or any other topic.

Note: This research and editing process utilized Claude 3.7 Sonnet, a hybrid reasoning AI model from Anthropic, to aid in researching industry historical facts, editing for spelling, grammar, flow, generating images and making recommendations to the author related to flow and engaging content , leveraging its ability for both rapid responses and extended, step-by-step thinking

Vacation bliss… Family.. swimming and beach time

Family reunion, memories of dad… It’s impossible to be at the Rhode Island Beach with family and not think about my dad. Where was my dad who insured a love of the ocean. It was an unwritten rule that we had to spend at least a week in the mountains for my mom and a week at the ocean for my dad growing up. Before I mislead you into picturing some sort of luxury mountain top villa or beach side cottage the summer vacations of my youth were almost exclusively camping trips. Car camping vacations at idyllic and well maintained state forests around the northeast US. For many years the family would camp in Rhode Island. So this year as we planned our first family reunion since the start of covid we decided to rent a house near the beach In Rhode Island very close to the beaches of my youth… The nostalgia was further amplified by the fact that this was our first trip to see family in over 18 months before the start of the pandemic. Phone calls and video chats are not a replacement for face to face time with family.

Sore muscles from a week of swimming hard

Imprinted memories of the gentle sea, jumping fish, sunrise

Ice cream
Seafood

First college visit..

Adaptation and Flow!! Discover your daily Awe, Crash induced Slowdown and be grateful …..walking in sling photo safari

Labor Day weekend I was moving Fast! During the altered reality of the Pandemic I have increased the frequency and pace of my morning activities. Admittedly a bit obsessed I have been compulsively getting up most mornings to Get in some outdoor recreation, in the warmer months this usually meant open water swimming with the occasional Biking sprinkled in. In the colder months this manifested into Nordic skiing. Like an addict I needed my swim or ski fix or I would get withdrawal symptoms.

On Labor Day weekend I started my Saturday with a glorious early morning open water swim. after this I met up with some out of town guests to go mountain biking. A beautiful day, with beautiful friends on a beautiful trail. While enjoying a fast fun descent, I abruptly found myself flying off the trail in a spectacular and painful crash. I consider myself very fortunate that I did not suffer a more severe injury. My helmet protected me from a head injury and my manner of impact in a tree free zone avoided a neck or spine injury. Sadly I did suffer a pretty severe shoulder injury which I am still recovering from. This accident and the subsequent slow rehab has taught me quite a lot about adaptation and Flow.

Tahoe swim PostScript: Reflections and the joy of Swimming without goals

STEVIE Hurvitz THE Alcatraz Maestto demonstrating the joy of swimming or being pulled under by a shark🤣

A little more then a week out from my Tahoe swim, I decided to write this PostScript to share some further reflections on the Tahoe Swim as well as a glimpse into a joyful week of Swimming in the San Fransisco bay.

I am not gonna lie….although my motivation for doing the Tahoe swim was not for the recognition, it was pretty nice to receive all the kind words of congratulations acknowledging my Tahoe crossing.  My non  marathon swimming friends were amazed by the length of the swim.  Their reaction was akin to my reaction to someone completing an Ultra Marathon Run. My marathon swim network were very generous in there recognition of my longest swim to date, even though many of them have completed many  swims much longer and harder.  They welcomed me with open arms,as a newbie, into the club of marathon swimming with encouragement and inspiration for future challenging swim adventures. 

I am humbled by all of the incredible marathon swimmers who complete truly incredible efforts of endurance.  A marathon swim is technically any swim 10K or more that are completed following the established guidelines which include no gear which might assist the swimmer i.e. wetsuit, thermal caps, hanging on about to rest etc. .  Although I am very proud of my accomplishment, my social media feed reminds me that there are many marathon swimmers around the world doing much harder swims all the time. People are completing big swims in Tahoe and in locations all over the world.  If you want to geek out on the data, check out The long swim database . This online database created by Evan Morrison and the Marathon Swim Federation is the most comprehensive source for documented marathon  swims.  I especially enjoy the records and lists linked from the homepage. Reading about others swims is both inspiring and humbling.  There are some truly unbelievable endurance swimmers pushing the limits of what is possible.  

Unable to lift my arms over my head in the immediate 24 hours after swimming across Lake Tahoe I would have anticipated needing/wanting a bit of a break from swimming in order to recover and enjoy some alternative recreation.  My plans for a recovery break were harpooned by the draw of swimming in the San Francisco Bay and the welcoming Bay swimming community. During my stay in the Bay area the week after Tahoe; My friends Sarah and Neil made sure I would have plenty of opportunities to jump back in the cold San Fransisco Bay and meet their incredible swimming community. I was invited to swim by their Pod-mates everyday of my visit. It felt like a seven day openwater swim camp. Without the pressure of training for a big swim it was blissful to just swim for the pure joy of swimming. Unencumbered by training goals and anxiety of the looming 14 mile swim, I was able to truly let go and just swim for the joy of swimming.

Neil unofficial  SERC Ambassador and bay swimming evangelist…before an exulting swim

The week cemented my addiction to swimming in the cold water of the San Fransisco of the SF bay. The South End Rowing club swimming community is incredible! The combination of cold water, tides/currents, wind, swells, iconic City views, boat traffic and wildlife is captivating. Highlights of the week included:

  • A swim from Alcatraz to Aquatic park with a small group who swim Alcatraz weekly
  • A few Chrissy field laps with a Sarah’s regular pod a group of inspiring accomplished marathon Swimmers
  • Swimming with my kids in Aquatic Park cove
  • Joining the South End Rowing club and being introduced to the amazing Swimming community by Neil the unofficial SERC Ambassador.

Swimming on the Bay feels strangely familiar and comfortable. I originally wondered if I had been a SF bay swimmer in a past life and then I realized the familiarity came from my time swimming and sailing in the tides of the Hudson River/estuary as a kid. I gained the nickname of river rat because of the amount of time I spent in and around the river, when it was largely unpopular as a swim and sailing venue in the 1970’s.

What a week of Joyful , goal free Swimming!

Returning to Utah, I was able to manage my Bay swimming withdrawal with the help of my local Park City Swimming Pod with some great Mountain Lake swims in Utah and a few great Mountain bike rides. I am starting to think about future Marathon Swims but mostly just enjoying the joy of swimming without goals for awhile.

Here is a video you can download of our swim POD demonstrating proper podding technique on our Alcatraz crossing. . Neil, Suzanne, Fran, Stevie and I

Pushing through self doubt and swimming Across Lake Tahoe, it takes a village…

Yikes, what did I get myself into…it’s 2:30 am, pitch black, and I am motoring across Lake Tahoe to the start of the Thunderbird crossing. It seemed like such a good idea when I decided to take on this challenge to celebrate my 50th year on this beautiful earth.   In the weeks leading up to the Swim I was having a serious case of the imposter syndrome. The Thunderbird crossing is a new 13.5 route dreamed up by my pilot Tom Linthicum AKA Reptile from Homewood CA to the Thunderbird Lodge South of Inc seeline NV. . By Marathon Swim standards this was a relatively modest objective.  My friend and observer Sarah Roberts had recently become the 8th person to successfully swim across the Monterey bay a challenging 25 mile swim from Santa Cruz to Monterrey. 

It’s 3AM and Pitch black. Reptile pointed the spotlight at the shore indicating where I needed  to start my swim near the house where the Godfather film was filmed. Jumping into the cool clear water helped me to shed the pre swim anxiety. Swimming to shore I gingerly made my way onto the rocky shore raising my arms  indicating to my Observer when I was on shore and back into the water to start the clock. Finally I was in my element and ready to calm down and settle into the meditative rhythm of my stroke and breathing. I found swimming in the dark oddly calming. In hindsight, as a rookie marathon swimmer, I should have spent more time side sighting off of the kayak. 

Sarah’s Husband David and John Grunstad were my support crew. I was extremely lucky to have such an experienced crew.  They would take three hour shifts in the Kayak. I sighted off the Kayak as they received route guidance from Reptile in the powerboat. After the first hour they also would provide me with signal to feed on the agreed  30 minute intervals. 

After the first two hours the ambient light started to brighten the horizon leading up to magical sunrise. Mountains that surround the lake began to come into focus.

As the sun moved higher in the sky the sun beams penetrated the deep blue water creating an amazing natural laser show like display. This visual stimulus gave me a boost as I was able to temporarily forget about the large distance ahead and simply SWIM! In the future I hope to find and maintain this headspace for bigger portions of long swims. 

On a subsequent feed stop my crew indicated to me I had reached the halfway point. Although an exciting milestone, this brought my head back to the enormous effort ahead. As I settled into the second half of the crossing I began to feel the intermittent shoulder and arm pain that would really challenge me towards the end.  Instead of obsessing on this pain I recalled a conversation I had with Kilo-pod my Utah swim partner….he talked about a meditation technique that uses pain as a focal point for strength vs weakness (thanks Kilo).

I mentioned the shoulder pain on one of my feeds and Sarah observed a noticable drop in my stroke rate. They offered me Ibuprofen on my next few feeds. I stoically declined the offered pills in stubborn defiance to the pain. In subsequent conversations after the swim, I came to realize my crew knew what I needed even if I couldn’t recognize it at the time. This too was an important lesson for me as a novice Marathon swimmer.

In the last few miles as the Thunderbird Lodge came into view I began to gain confidence that I would complete the swim despite the increasingly debilitating shoulder and arm pain. I still had good energy but I was not getting much propulsion out of my weakened stroke. Ultra runners talk about a pain cave. I think I spent a little time in my pain cave during this phase of the swim.

As we approached the finish I could begin to see the bottom through the beautiful Turquoise water. My Family formed a welcoming committee on a paddleboard and accompanied me on the final hundred meters to shore. Finally 8 hours and 52 minutes after I started I walked onto the dry sand and celebrated the successful swim.

I am so grateful for all of the people that made this swim happen. It truly takes a village:

  • 🏊‍♂️Will Reeves who introduced me to Openwater swimming in Utah and then became my Covid Great Salt Lake swim buddy
  • Malaika who helped keep me accountable to to a training plan and reminded me “we can do hard things”
  • Jen Celia, Nate for putting up with me and my moods
  • Neil Heller for introducing me to the wonderful South End Rowing Community and cold water swimming in the San Fransisco Bay
  • Stevie Hurwitz for cementing my addiction to Bay swimming by letting me join the ASSes on Alcatraz adventures…
  • Sarah Roberts for being my confident Marathon Swim mentor and inspiring me with her swims
  • David, Jon and Reptile for guiding me through this swim
  • Jim and the PC/ Jordonelle swim pod
  • All the Marathon Swimmers who’s Story continue to inspire and amaze me..
Sarah and David Roberts support crew extradinaire
My beautiful family and support network
Kilo my Pod mate and spiritual advisor
Jim the PC pod facilitator
Neil the SERC Ambassador
Will Reeves
Malaika
A Stevie Alcatraz Adventure
Reptile